Cat Food Shopping Experience Design

Problem

JiJia is a pet supplies brand, mainly selling through online e-commerce channels, with one core explosive product accounting for about 80% of the entire revenue. In the past, we focused more on user feedback after use, but lacked research on the entire process experience. Now, we hope to conduct research on the overall experience before, during, and after purchase, and propose solutions to improve product conversion rates, transaction rates, and brand loyalty.

吉家是一家宠物用品品牌，主要销售渠道为线上电商，其中一款核心爆品占据了整个营收的80%左右。过去，我们更关注用户用后反馈，但缺乏对全流程体验的调研。现在，我们希望通过对购买前、中、后的整体体验进行调研，并提出解决方案，以提升产品的转化率、成交率，以及品牌的忠诚度。

Solution

Our goal is to enhance user engagement and enjoyment during the purchasing process by upgrading the product packaging to a transformable toy. This unique design not only guides users from the initial consideration stage to unboxing, usage, and secondary utilization, but also aligns with the brand's natural, scientific, green, and sustainable concept. We believe that this strategy will improve overall satisfaction with the purchase and strengthen user loyalty to the brand.

通过将产品包装升级为可变身玩具，旨在提升用户在购买过程中的参与度和乐趣感，从而增强他们与产品的互动体验。这一独特的包装设计不仅引导用户从种草阶段到开箱体验、使用和二次利用，还与品牌的天然、科学绿色可持续理念相契合。相信这一策略将有效提升购买的整体满意度，并加强用户对品牌的忠诚度。